SKILLS: 1. Search Engine Optimization (SEO): Understanding how to optimize website content for search engines. 2. Pay-Per-Click (PPC) Advertising*: Creating and managing paid advertising campaigns on search engines and social media. 3. Social Media Marketing: Creating and implementing social media strategies to engage with customers and promote products. 4. Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. 5. Email Marketing: Creating and sending targeted and personalized emails to customers and prospects. 6. Digital Analytics: Understanding how to measure and analyze digital marketing performance using tools like Google Analytics. 7. Content Creation: Creating high-quality, engaging content for various digital channels, including blog posts, videos, and social media posts. 8. Influencer Marketing: Partnering with influencers to promote products or services to their followers. 9. Affiliate Marketing: Partnering with affiliates to promote products or services in exchange for a commission 10. Video Marketing: Creating and using video content to promote products or services. 11. Podcast Marketing: Creating and using podcast content to promote products or services. 12. Digital Strategy: Developing and implementing comprehensive digital marketing strategies. 13. Brand Management: Managing and maintaining a brand's online presence and reputation. 14. Customer Journey Mapping: Understanding how to create and use customer journey maps to improve customer experiences.
Designed and delivered comprehensive digital marketing courses to students, covering topics such as SEO, social media marketing, Google Analytics, and content marketing.
